Clay is an AI-powered data enrichment and workflow automation platform trusted by over 300,000 GTM teams. It aggregates data from more than 150 providers through a "waterfall" enrichment model — sequentially querying multiple sources until it finds the contact, firmographic, or intent data it needs. Teams use Clay to build targeted prospect lists, score leads, enrich CRM records, and trigger personalized outreach at scale, all from a single interface. Clay has crossed $100M ARR, growing from $1M to $100M in two years.

For organizations running dotCMS, Clay's enriched customer and prospect data can feed into content personalization workflows, helping content teams tailor experiences based on who's visiting and what signals indicate buying intent — bridging the gap between go-to-market intelligence and the content layer.