Oracle Eloqua is a powerful, enterprise-grade marketing automation platform designed to help organizations, primarily in the B2B space, automate and personalize the complex process of managing leads and orchestrating buyer journeys. First introduced in 1999 and now part of Oracle's Marketing Cloud, Eloqua provides multi-channel campaign orchestration, lead scoring, progressive forms, audience segmentation, and deep CRM integrations — with support for nearly 400 third-party applications.

For organizations running dotCMS alongside Eloqua, the two platforms complement each other: dotCMS manages the content, pages, and digital experiences that visitors interact with, while Eloqua tracks engagement signals, scores leads, and automates nurture flows based on that behavior. Connecting them enables marketing teams to personalize content based on where a prospect sits in the buying journey and route qualified leads to sales with full visibility into which content drove engagement.