About
Your Partner in Digital Transformation
New Orange is a digital technology agency that transforms complex business challenges into streamlined, intuitive solutions.
Global Reach, Local Focus
With headquarters in Melbourne and The Netherlands, and a satellite office in Kuala Lumpur, we serve clients around the world—while remaining deeply committed to the Australian market. Our local delivery approach ensures tailored outcomes that meet each client’s unique needs.
Who We Work With
We partner with ambitious mid-sized to large enterprise organizations.
Our Mission
To design and deliver scalable, future-ready digital platforms that drive sustainable business growth.
Core Services
E-commerce Platforms
Design, implementation, and optimization of high-performance eCommerce ecosystems.
CMS / DXP Solutions
Experts in headless and hybrid content management systems, including dotCMS.
Digital Marketplaces
Building fully integrated marketplace experiences connected to modern commerce backends.
PIM Solutions
Implementing Product Information Management systems to enrich product data and streamline operations.
Systems Integration
Connecting ERP, CRM, and Martech platforms into cohesive, API-driven digital stacks.
Related Posts
How to Use AI in a CMS Migration: A Step-by-Step Guide
Learn how to use AI to speed up and de-risk a CMS migration with a step-by-step walkthrough: inventory and audit legacy templates, model content in dotCMS, translate patterns, migrate content and assets via the Content Import API, preserve SEO with 301 redirects using Vanity URLs, and launch with human review and editor validation in the Universal Visual Editor.
Laura Cabrerizo
Solutions Engineer
dotCMS Product Roadmap Update: 2026 is for Humans and Agents
An end-of-Q3 update on the 2026 roadmap: what shipped, what lands as the quarter closes, what is coming in Q4 and beyond!
Marc Boutillette
Outbound Product Manager
Governed and Secure: Flexible CMS Deployment Strategies for Regulated Industries
In regulated industries the deployment model is set by a control requirement, not an IT preference. Explore how cloud, cloud anywhere, and self-hosting deployment options are leveraged to meet governance and control requirements.
Marc Boutillette
Outbound Product Manager
"AI Slop" Is a Design-Process Problem, Not an AI Problem
Everyone's blaming AI for the internet's sameness. The real cause: brands that never wrote down what makes them different from a default.
Melissa Rojas
Product Designer and Product Manager