About
Your Partner in Digital Transformation
New Orange is a digital technology agency that transforms complex business challenges into streamlined, intuitive solutions.
Global Reach, Local Focus
With headquarters in Melbourne and The Netherlands, and a satellite office in Kuala Lumpur, we serve clients around the world—while remaining deeply committed to the Australian market. Our local delivery approach ensures tailored outcomes that meet each client’s unique needs.
Who We Work With
We partner with ambitious mid-sized to large enterprise organizations.
Our Mission
To design and deliver scalable, future-ready digital platforms that drive sustainable business growth.
Core Services
E-commerce Platforms
Design, implementation, and optimization of high-performance eCommerce ecosystems.
CMS / DXP Solutions
Experts in headless and hybrid content management systems, including dotCMS.
Digital Marketplaces
Building fully integrated marketplace experiences connected to modern commerce backends.
PIM Solutions
Implementing Product Information Management systems to enrich product data and streamline operations.
Systems Integration
Connecting ERP, CRM, and Martech platforms into cohesive, API-driven digital stacks.
Related Posts
Content Modeling Best Practices: How to Structure Content for Reuse Across Pages, Sites, and AI
Learn content modeling best practices to structure entity-centric, reusable content for pages, multi-site and multi-channel delivery, and AI search.
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Outbound Product Manager
AI You Can Actually Turn On: A 7-Control Governance Framework
A breakdown of how AI is architected and governed in dotCMS. A seven-control framework for turning on AI without losing governance — model choice, data boundaries, and permission-bound agents, explained.
Marc Boutillette
Outbound Product Manager
Best Headless CMS for E-Commerce in 2026
Explore the best headless CMS for e-commerce, including top platforms, key features, and how dotCMS powers multi-channel commerce experiences with Shopify integration.
Fatima Nasir Tareen
Growth Marketing Specialist
Bring your own AI model to dotAI
Bring your own AI model to dotAI in dotCMS. Choose from Azure OpenAI, AWS Bedrock, Google Vertex AI, OpenAI, Anthropic, Gemini, or OpenRouter to run writing assistance, workflows, auto-tagging, semantic search, and image generation within your approved cloud and governance rules.
Marc Boutillette
Outbound Product Manager