dotCMS for Marketing Teams
Take back control of your content and go-to-market faster
Create and manage your content your way, without being blocked by your technical team
Why dotCMS?
With lots of CMSs on the market, what are some of the features that set dotCMS apart?
Be more efficient by creating a single source of truth for content
Are you still creating the same content in different formats to use in different places?
Consolidate and re-use your content across sites, channels, devices and touchpoints, all managed in one place.
Visually create and style your content without coding
Give your team back the power to manage content, build custom landing pages and microsites, edit promotions and call to actions, even if your technical team wants to customize and deploy dotCMS headlessly.
Personalize content for greater engagement
Show your customers that you know them with content tailored to personas you define and data like device type, geolocation, new visitor, tags, or any external data in your CRM and eCommerce tools. Best of all, you can do this without any coding.
Figure out what works with built-in A/B testing
Do you have several ideas for a campaign but not sure which works best?
Test it out directly in dotCMS by creating variants of landing pages to see which converts and receive real time data from the people interacting with your pages.
Publish and unpublish campaigns on your terms
Don’t wait on your technical team to make critical changes – easily schedule and publish between authoring and production environments, unpublish and rollback previous versions of content as needed.
Explore Our Articles
Your go-to resource for the latest content, tech, marketing and developer strategies, insights and guides.
- 14Jan 25Developers
How to use the Universal Visual Editor in development mode
Discover how to integrate your local environment with the Universal Visual Editor on dotCMS to allow real-time feedback during your development process without slowing content authors down.
- 14Jan 25Developers
Mastering dotCMS Content API Integration with Next.js
Unlock the potential of your web applications by integrating dotCMS with Next.js. This guide covers using the dotCMS content API to enhance dynamic capabilities, streamline content management, and boost SEO, resulting in faster load times and improved performance.
- 6Jan 25Business
Why a DXP Is Killing Your Web Initiatives
Here’s why using a DXP might be killing your web initiatives and why a Universal CMS could be the smarter choice.
- 6Jan 25Innovation
dotCMS 2024 Year-in-Review: Reflections of CEO Zain Ishaq
Dive into the highlights of dotCMS' remarkable 2024 journey with our annual Year-in-Review. Explore the milestones, successes, and exciting moments that shaped our year, showcasing innovation, growth, and the power of partnerships that set the stage for 2025.
Get Inspired
Discover how content teams have leveraged dotCMS
How Jostens Went from Legacy to Hybrid Headless with dotCMS
CapTech, a dotCMS partners, was commissioned to rebuild Jostens’ website. They chose dotCMS and its hybrid headless technology to build a lean, modern, and scalable new website capable of handling a hundred thousand customers a day.
One of the main benefits of dotCMS is that it provides an intuitive interface for managing content and creating content types and templates. Also, the fact that it works both as a traditional and as a fully integrable headless CMS that enabled us to integrate it to Jostens’ eCommerce platform.